Big Think's Mini Philosophy with Jonny Thomson delivers your brand to 2.5 million intellectually curious professionals who ignore interruption marketing and reward substance with attention.
Custom sponsorship packages with competitive CPMs
Why now
Professionals who read widely and think critically tune out anything that feels like an interruption. Most media properties force you to choose between scale and credibility.
The old way
The Mini Philosophy way
Process
From first touch to real results, without the guesswork.
Tell us your goals, target audience, and budget. We map your brand to the right platforms and formats.
Choose from video sponsorships, newsletter ads, podcast integrations, or custom creator-led content with Jonny Thomson.
Your brand goes live across YouTube, Instagram, Substack, and podcast platforms in a coordinated, brand-safe environment.
Capabilities
Mix and match across platforms for integrated campaigns or focus on a single high-impact format.
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand aligned with digestible, high-performing content.
Weekly essays delivered to 65K+ engaged readers on Substack who actively seek thoughtful content on philosophy, psychology, and modern life.
Long-form conversations with leading thinkers and cultural voices. A new podcast launching soon, with sponsorship opportunities available now.
Creator-led branded content with Jonny Thomson. Collaborate on campaigns that align your brand with learning, growth, and meaningful ideas.
Side by side
Plans
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Custom
Focus on one format: short-form video, newsletter, or podcast integration.
Custom
Integrated sponsorship across two or more platforms for coordinated reach.
Custom
Bespoke creator-led branded content with Jonny Thomson and editorial partnerships.
Questions
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Jonny Thomson is a bestselling author, former Oxford philosophy teacher, and one of the world's leading philosophy creators online. He has written three books translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
Mini Philosophy reaches highly educated, intellectually curious professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and self-improvement, and reward brands that respect their intelligence.
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.